“You had me at hello” is more than just a line from your favourite 90’s romcom. Like most good things, effective copy starts at the very beginning, with a striking heading that sparks intrigue in the mind of the reader.
If you’re looking to improve your copywriting skills, these 3 tips are surefire winners:
1) Research. Retain. Repeat.
When it comes to writing great copy, there’s no such thing as too much information. Comprehensive research is essential to the accurate portrayal of your message. Equip yourself with a plethora of facts and consumer insights in order to write relevant and relatable copy.
2) Put your personal spin on it
There’s nothing more boring than generic copy. In fact, the beauty of copywriting lies in the intrinsically human voice behind the text. Allow your humour and interests to align with your audience’s needs in a positive and compelling way. Basically, write something that you would genuinely find interesting. If it looks like it was generated by a bot, throw it away and try, try again.
3) Catchy and Curious wins the race
As a digitally dependent society, where instant gratification is just a button-push away, our overall attention span leaves much to be desired. From the manner in which we consume our news, to the types of apps that we frequent, everything has been reduced into bite sized portions! Our copy is no different. Make sure that your headlines are concise, catchy and bound to provoke curiosity! Much like the characters in the 1996 film, Jerry Maguire, you need to “have your readers at hello!”